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Lead generation and marketing automation fall short... 

...unless you map it back to a strategic customer model.

Lead scoring brings many benefits, but it can also be a "false positive."  Finding the "most responsive individual" can be a misleading positive indicator and create underperforming customers and lousy results.

Customer Lifecycle-ValueCurve

If you've embraced marketing automation but still struggle with overall financial performance.  Fill out the form - we can help.

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